The Credit Suisse Research Institute released the 27 Great Brands of Tomorrow that have the potential to outperform the market in the next 3-5 years. Their research shows that “Strong brand companies have consistently generated out-sized long-term growth and returns for shareholders.”
The 27 “Great Brands of Tomorrow” are:
- Alibaba.com
- Almarai
- Amazon (AMZN)
- Apple (APPL)
- BIM
- Capitec
- China Merchants Bank
- Commercial Aircraft Corporation of China
- Enfamil (MJN)
- Hyundai Motor
- Indian Hotels
- Julius Baer
- Li Ning
- Mahindra & Mahindra
- MercadoLibre
- Mercedes-Benz
- Polo Ralph Lauren
- Sonova Holding
- Swatch
- Tiffany & Co (TIF)
- Tingyi
- Trader Joe’s
- Tsingtao Brewery (OTC: TSGTY)
- Under Armour (UA)
- Uniqlo
- Yakult Honsha
Some of the companies that own the brands listed above are expanding into regions where they did not have a big presence before. For example, DaimlerChrysler (DCX) the owner of the global luxury brand Mercedes-Benz is now focusing on emerging markets where the demand for luxury products is growing. Last month the company announced that the sales of its high-end Mercedes-Benz autos in China shot up by 77% in 2009 compared to 2008. Simiarly Mahindra & Mahindra of India is slowly expanding in the US market with its cheap but high quality tractors for the farming industry. Mahindra & Mahindra is coompeting against established American player Deere & Co (DE).
