Credit Suisse: 27 Great Brands of Tomorrow

The Credit Suisse Research Institute released the 27 Great Brands of Tomorrow that have the potential to outperform the market in the next 3-5 years. Their research shows that “Strong brand companies have consistently generated out-sized long-term growth and returns for shareholders.”

The 27 “Great Brands of Tomorrow” are:

  2. Almarai
  3. Amazon (AMZN)
  4. Apple (APPL)
  5. BIM
  6. Capitec
  7. China Merchants Bank
  8. Commercial Aircraft Corporation of China
  9. Enfamil (MJN)
  10. Facebook
  11. Hyundai Motor
  12. Indian Hotels
  13. Julius Baer
  14. Li Ning
  15. Mahindra & Mahindra
  16. MercadoLibre
  17. Mercedes-Benz
  18. Polo Ralph Lauren
  19. Sonova Holding
  20. Swatch
  21. Tiffany & Co (TIF)
  22. Tingyi
  23. Trader Joe’s
  24. Tsingtao Brewery (OTC: TSGTY)
  25. Under Armour (UA)
  26. Uniqlo
  27. Yakult Honsha

Some of the companies that own the brands listed above are expanding into regions where they did not have a big presence before. For example, DaimlerChrysler (DCX) the owner of the global luxury brand Mercedes-Benz is now focusing on emerging markets where the demand for luxury products is growing. Last month the company announced that the sales of its high-end Mercedes-Benz autos in China shot up by 77% in 2009 compared to 2008. Simiarly Mahindra & Mahindra of India is slowly expanding in the US market with its cheap but high quality tractors for the farming industry. Mahindra & Mahindra is coompeting against established American player Deere & Co (DE).

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