The Three Global Online Retail Titans: An Overview, Inc(AMZN), Alibaba Group Holding Limited (BABA) and Mercadolibre Inc(MELI) are the top three online retailers in the world. Amazon dominates the US market though its increasingly under threat from competitors. From a seller of books the retailer has grown to be an advertising powerhouse and a leader in cloud services through its AWS division. Alibaba is the largest player in China and Argentina-based Mercadolibre is a growing leader in the Latin American market.

The following table gives a high-level overview of these three online titans:

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Source: Three Technology Titans Reshaping Retail, Franklin Templeton

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