The 10 Most Valuable U.S. Retail Brands

The list of 50 Most Valuable U.S. Retail Brands was published by Interbrand earlier this year. The Top 10 of these brands are listed below:


Brand valuation methodology:

“All contenders for the list must qualify as follows: the brand must be a market-facing
brand, with publicly available financial data, and positive Economic Value Added
(EVA). Interbrand determines brand value the same way analysts value other assets:
on the basis of how much they’re likely to earn in the future.”

The Top 3 brands are Wal-Mart (WMT),  Best Buy (BBY) and Home Depot (HD).  WalMart’s Sam’s Club unit is the 10th most valuable brand in the country.

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