Many retail investors tend to get caught up with the latest and greatest hypes. But investors are better off avoiding the prevailing narratives and instead focusing on the fundamentals of a company when identifying investment opportunities. For example, during the dot com era the narrative was that internet companies were the future and that nothing can wrong investing in any of the hundreds of dot coms that were being listed. One of the industries that was projected to crash and get wiped out was the auto dealerships all over this country since people were projected to simply go to some website and order cars. That was in fact a hype and not based on facts. After two decades, most of the dot coms are dead including the ones that tried to put dealerships out of business.

I recently came across an interesting article by Philip Worz at PSG Asset Management on the importance of analyzing the current narratives and identifying potential investment opportuntites for the long-term. From the article:

‘The death of PC’

Consider Microsoft – a company whose products many of us use daily. In 2012, Microsoft’s share price had effectively been flat for a decade, trading in a range of $20 to $30. Over that period, earnings per share had continued to compound by over 10%. The popular narrative back then was that technological advancements like mobile, cloud computing and the move away from upfront software licences would significantly impair Microsoft’s business model.

We deemed this view overly simplistic, given the company’s considerable moat in enterprise computing and the fact that its consumer segment was only a small part of the overall business. At the time, it had $50 billion in cash on its balance sheet and was generating roughly $24 billion of free cash flow. Given these strong fundamentals, we took the view that a wind down of the business was discounted in the share price, and that any outcome other than its collapse would be positive for investors. The strong negative narrative allowed us to invest in Microsoft at a price-earnings (P/E) ratio of under 10 times.

Fast forward five years: Microsoft has transitioned into the Cloud and subscription services, and doubts about its continued relevance are long forgotten. Now, at a share price of $76, it trades at a P/E ratio of well over 20 times. While Microsoft remains a great business, we believe that its valuation no longer provides a margin of safety. We sold out of the company in recent months as its share price approached our estimate of intrinsic value.

Source: THE PSG ANGLE: SAY NO TO THE NARRATIVE BUT NOT THE OPPORTUNITY by Philip Worz  PSG Asset Management

The complete article is worth a read.

One of the popular narrative that is currently in vogue is:

“Death by Amazon (AMZN)” – The story goes that Amazon will simply disrupt and destroy almost every industry you can think of. For instance, simply by buying a over-hyped and costly food retailer Whole Foods, the internet giant will kill the grocery industry as we know it today effectively wiping out Kroger(KR), Walmart(WMT), etc. Companies in other industries like shipping, drug retailing, healthcare, banking, clothing, etc. are also the targets of Amazon. Obviously it is foolish to think that a web retailer like Amazon is going to put companies like Walmart, Walgreens(WBA), FexEd, UPS(UPS), UnitedHealth(UNH),etc. are out of business.

Disclosure: No Positions