The Three Sources of Brand Values Posted by David Hunkar on 21 September 2011, 3:03 am The three broad sources of brand values are innovation, aspiration and scale. Some brands span two or even, in Apple’s case, three of these categories. Click to enlarge Source: The Power of Brand Investing, Credit Suisse Research Institute Related posts:Apple: The King of BuybacksCan Big Tech Stocks Become Income Stocks?On The Relationship Between Time and Risk: ChartWall of Worry - A Timeline of Negative World Events from 1990 to 2022: Chart