The three broad sources of brand values are innovation, aspiration and scale. Some brands span two or even, in Apple’s case, three of these categories. Click to enlarge Source: The Power of Brand Investing, Credit Suisse Research Institute
The S&P 500 is down 3.3% YTD as of September 16th this year. Among the Latin American markets, Brazil’s Bovespa, Mexico’s IPC All-Share and Chile’s IPSA are off 17.5%, 8.7% and 17.7% respectively. Compared to Brazil, Chile and Argentina, the heavily US-dependent Mexico is holding up relatively well. The five best and worst performing Latin …
Continue reading ‘The Five Best and Worst Performing Latin American ADRs YTD’ »
Asian equity markets have established a reputation for growth. However investors often overlook the fact that Asian equities yield high incomes also in addition to capital gains and hence generate solid total-returns. The traditional thinking that growth markets cannot sustain attractive dividend yields is no longer true. In fact, emerging market companies are starting to …
Apple is one of the most successful technology companies in the world.The company has created a niche position in the consumer electronics and computer industry with many world-class products such as the iPhone, Macs, iPad, iPod, etc. Apple has established its brand to be synonymous with the highest quality and is able to charge a …
Continue reading ‘Apple: The Factors Behind its Success And Why it’s Time To Sell the Shares’ »