Nokia and Colgate Among India’s Most Trusted Brands

The ‘Most Trusted Brands’ in India for 2010 based on The Economic Times-Brand Equity’s survey of 300 brands in the consumer products and services category are listed below:


Finnish mobile phone maker Nokia(NOK) tops the ranking. Nokia has held the top spot for three years in a row confirming the strength of its brand power in one of the largest growing cell phone market in the world.

US-based Colgate-Palmolive’s (CL) brand Colgate was ranked number two. Colgate has had a presence in India since the 1930s.

Hindustan Unilever’s Lux soap brand took the third rank followed by Reckitt Benckiser’s Dettol disinfectant. Hindustan Unilever is the Indian subsidiary of Anglo-Dutch consumer products giant Unilever (UN, UL). In addition to the Lux brand, other Hindustan Unilver’s brands also took the rankings from six thru ten. Reckitt Benckiser is a UK-based firm whose stock trades on the London Exchange. The fifth most trusted brand is Britannia owned by the domestic food company Britannia.

Related: The Best 50 Chinese Brands 2010 

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