The list of 50 Most Valuable U.S. Retail Brands was published by Interbrand earlier this year. The Top 10 of these brands are listed below:
[TABLE=249]
Brand valuation methodology:
“All contenders for the list must qualify as follows: the brand must be a market-facing
brand, with publicly available financial data, and positive Economic Value Added
(EVA). Interbrand determines brand value the same way analysts value other assets:
on the basis of how much they’re likely to earn in the future.”
The Top 3 brands are Wal-Mart (WMT), Best Buy (BBY) and Home Depot (HD). WalMart’s Sam’s Club unit is the 10th most valuable brand in the country.
