Most Valuable Brands of Canada 2009

“Branding is about having a unique personality, a point of view and a positioning.”
David Haigh
CEO, Brand Finance plc

The Most Valuable Brands of Canada for 2009 were published by Brand Finance a while ago. The rankings ” represents a point-intime examination of the Canadian ‘brandscape’, including many brands who are ‘getting it right’ – and consequently are playing an increasingly important role on the global stage during these challenging times.”

Royal Bank of Canada is the top brand with an estimated brand value of almost C$5.4 B. RIM’s BlackBerry is Canada’s highly rated brand with a score of AAA-. Canada Post ranks the best among ‘Iconic’ brands. In 2009, 65 companies were included in the most valuable brands list.

The Ten Most Valuable Canadian brands are listed by rank order (ascending):

Royal Bank of Canada (RY)

Research In Motion (RIMM)
Toronto-Dominion Bank (TD)
Manulife Financial (MFC)
BCE Inc. (BCE)
Bank of Nova Scotia (BNS)
Loblaw Companies Ltd
Bank of Montreal (BMO)

Mining, Oil & Gas and Banking form the top 3 sector by enterprise value in 2008. So its not surprising to see the five large banks in the list above.

To see the complete list of 65 most valuable brands click on the icon below.


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